Alignment- The ad contains many examples of alignment. The containers of Lysol are strategically placed to advertise the product and allow customers to become familiar with the product. They made the bacteria big so readers and customers can grow aware of the problem at hand and still directly relate them to the Lysol.
Proximity- The creator of this ad broke up different points being made with the help of borders. The header is primarily there to state a fact and capture readers attention. This is because it presents readers with a problem considering it is the first thing people read. Customers and readers will have to continue reading in order to solve the problem that concerns many parents.
Contrast-This ad does not seem to have a particular color scheme. They do use cooler colors to make the young girl appear innocent and almost as though she is a victim of these bacteria.
Repetition- The product of Lysol is being repeated on both containers as well as down in the bottom left. Having repetition allows customers to become familiar with the name and look of the product.
Proximity- The creator of this ad broke up different points being made with the help of borders. The header is primarily there to state a fact and capture readers attention. This is because it presents readers with a problem considering it is the first thing people read. Customers and readers will have to continue reading in order to solve the problem that concerns many parents.
Contrast-This ad does not seem to have a particular color scheme. They do use cooler colors to make the young girl appear innocent and almost as though she is a victim of these bacteria.
Repetition- The product of Lysol is being repeated on both containers as well as down in the bottom left. Having repetition allows customers to become familiar with the name and look of the product.